All you need to know:

Looking to inject a healthy dose of collagen into your skincare routine? Meet Anew Skin Renewal Power Serum - now with 10x Protinol™** Technology for a powerful dual-collagen boost.*

Co-created by dermatologists and scientists - this skincare wonder helps restore years of collagen loss, and with niacinamide that helps promote surface skin cell renewal and even tone*** - you’ll see 7 powerful benefits in just 7 days...*

We’re talking smoother skin, intense hydration, reduction in the look of fine lines and wrinkles, a firmer look, increased radiance, stronger and more resilient-looking skin.

Don’t just take our word for it. 85% of women say it’s as good as luxury serum.****

30ml

Why you’ll love it:

• Gives your skin a dual-collagen boost and a targeted dose of powerful ingredients.
• You’ll see 7 powerful age-defying benefits in 7 days.
• The lightweight, silky-smooth formula melts into your skin; and is perfect for all skin types, tones and ages.

What’s in:

Exclusive, award-winning Protinol™ Technology that helps restore years of collagen loss in 7 days for smoother, plumper and firmer-looking skin; niacinamide for a brightening boost.

What’s out:

Thinking powerful age-defying results can’t be achieved in as little as 1 week.

Get your power trio:

This face serum pairs perfectly with Anew Skin Renewal Power Cream and Anew Skin Renewal Power Eye Cream, so get all three for the best age-defying results.

Perfect the technique:

After cleansing and using the eye cream, massage 1 pump of the serum all over your face and neck until it’s fully absorbed. Do so every morning and evening.

Always remember your moisturiser:

Follow with Anew Skin Renewal Power Cream for your most dramatic skincare results yet.

*Loved by millions based on worldwide sales data. Visible results in 7 days based on a consumer study with 129 participants.
**10X Protinol vs the level of Protinol in Anew Moisturising Creams.
***Based on a clinical efficacy study with 51 people.
****Based on women (18+) in the UK who expressed an opinion in a blind product test.