All You Need to Know

Say goodbye to uncomfortable matte formulas with the new and improved Ultra Matte Lipstick. Designed to deliver Avon’s most pigmented lipstick yet*, this formula gives you ultra-rich colour with a comfortable, moisturised feel.

Featuring 25% more pigment** and Ultra Colour HD Pigment Technology, it delivers intense colour payoff in just one swipe. Infused with nourishing ingredients including sesame oil, avocado oil, vitamin E and SPF 30, it keeps lips feeling comfortable while creating a bold matte finish.

The best part? The shade you see on the lipstick is the shade you get on your lips — for a truly satisfying colour experience.

Why You'll Love It

• Ultra Rich – More pigment delivers a richer colour impact in one swipe across all skin tones.
• Ultra Comfortable – Infused with sesame oil, avocado oil, vitamin E and SPF 30 for a moisturised feel.
• Ultra Satisfying – What you see is what you get, with lightweight recyclable packaging.

What's In

25% more pigment** plus sesame oil, avocado oil, vitamin E and SPF 30.

What's Out

Dry, uncomfortable matte formulas that cake and crack.

How to Use

Contour Your Lips

Create a professional-looking lip shape by defining your lips with Ultra Lip Liner.

Add Some Colour

Apply your favourite shade of Ultra Matte Lipstick directly to your lips for bold, matte colour.

Switch It Up

Explore multiple shades to match your mood, style or occasion. Discover the rest of the Ultra Colour collection for even more statement-making looks.

*74% of women agree, Ultra Matte Lipstick Blind Home Use Test, 121 consumers, UK, 7th August – 3rd September 2023.

**Compared to previous formula of Ultra Matte finish.