All you need to know:

Power up your morning face with Anew Skin Renewal Power Multi-Protection Shield.

This lightweight, high-performance day cream is specially formulated with antioxidants and broad-spectrum UVA/UVB SPF15 protection to help shield against 5 major causes of surface skin cell damage***.

It’s also got 10X Protinol™**, our holy grail ingredient, that helps restore years of collagen loss for plump, firmer-looking skin, in just 7 days*; and Niacinamide that helps accelerate surface skin cell renewal.

The 7 benefits:

• Visibly smooths wrinkles.
• Improves firmness.
• Boosts collagen production.
• 2x more elastin§.
• Safe for daily use, even in sunlight.
• Anti-irritant technology.
• Lasts longer in the surface skin.

Isn't it time you treat your skin to multi-tasking skincare that’s better than retinol?**

50ml

Why you’ll love it:

• This multi-protection day cream has been co-created with dermatologists and scientists to give you 7 powerful skin benefits in just 7 days*.
• It’s formulated with anti-irritant technology‡, and is safe for daily use, even in sunlight.
• It helps you to embrace every expression by regenerating your skin today and protecting it for tomorrow.

*Based on a consumer study with 129 participants.
**10X Protinol™ vs the level in Anew Moisturising Creams. Protinol™ is better than retinol in higher production of elastin while being gentle to skin.
***Including UVA, UVB, blue light, atmospheric particles and indoor particles.
‡Based on historical testing vs existing Avon retinol formulas.
§2x more elastin vs retinol based on clinical tests.
§§Protinol™ works longer on the surface skin as it metabolises slower than retinol.

What’s in:

A formula with antioxidants, broad-spectrum UVA/UVB SPF 15 protection, 10x Protinol™ (our highest concentration) and Niacinamide - to help activate surface skin renewal and shield your skin.

What’s out:

Stepping out with inadequate skin-protection.

How to use it:

Bolster your skincare routine:
This moisturiser pairs perfectly with Anew Renewal Power Serum, Anew Renewal Power Eye Cream and Anew Skin Renewal Power Cream, so get them as well for visible results.

Start on a clean slate:
After cleansing in the morning - apply the eye cream, serum and then this moisturiser. At night, follow the same steps but use the Power Cream instead.

Perfect the technique:
Massage the face cream onto your skin in an upward and outward motion until it’s fully absorbed.