{"product_id":"anew-ultimate-day-firming-cream","title":"Anew Ultimate Firm \u0026 Supple Day Cream SPF30 50ml","description":"\u003cp\u003e\u003cstrong\u003eAll you need to know:\u003c\/strong\u003e\u003cbr\u003eWant to see firm, supple skin? Try Anew Ultimate Firm \u0026amp; Supple Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!\u003cbr\u003e \u003cbr\u003eThe upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Firming Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin will feel firmer and more supple; and after 3 weeks, your skin will look regenerated and wrinkles visibly reduced*.\u003c\/p\u003e\n\u003cp\u003eWhen skin ageing, collagen depletion and loss of firmness prove inevitable, skinvestments become non-negotiable.\u003c\/p\u003e\n\u003cp\u003e50 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003cbr\u003e• Ideal for skin age 40+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.\u003cbr\u003e• In 3 weeks, it helps improve skin hydration by 42%, firmness by 12%, elasticity by 11%, and reduces line and wrinkles by 21%***.\u003cbr\u003e• 90% women who used the new product formula confirmed they noticed a significant improvement and that their skin was deeply moisturised and nourished*****.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e\u003cbr\u003eAfter cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.\u003c\/p\u003e\n\u003cp\u003eAt night, complete your skincare routine with Anew Ultimate Firm \u0026amp; Supple Night Cream.\u003c\/p\u003e\n\u003cp\u003eWant to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*Based on consumer study with 120 participants over 3 weeks\u003cbr\u003e**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells\u003cbr\u003e***Based on a clinical efficacy study\u003cbr\u003e****Based on a 2 week consumer study with 125 participants when serum was added in week 2\u003cbr\u003e*****Taken from a consumer study with 360 participants over 3 weeks.\u003c\/p\u003e","brand":"Anew","offers":[{"title":"Default Title","offer_id":41994880024612,"sku":"7644-7","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2573\/1364\/files\/1235356-SP.jpg?v=1792766957","url":"https:\/\/avoncyprus.com\/en\/products\/anew-ultimate-day-firming-cream","provider":"AVON Cyprus","version":"1.0","type":"link"}